Presentations of the research project that ESE students did for Shaft Jeans

Presentations of the research Project that ESE second year Business students did for Shaft Jeans, denim brand in Florence.

After learning about the fashion brand’s objectives for the next few years, the students worked in groups on various strategies to increase both in-store retail sales as well as Shaft’s online reach.

The students presented their findings and reccommendations to Lorenzo Palchetti Tosi – Shaft’s Business Development Manager.