ESE ROME - Turning the COVID-19 into a Learning Experience

As part of their BSc in Business Administration programme, our students have to attend the Research Methodology Workshop which is essential in showing our students how to adopt a critical approach in any situation and evaluate which information is useful and relevant and which isn’t.

The European School of Economics prides itself on having a contemporary and hands-on approach to education, so what better way to prepare our students for the real business world than have them analyse the biggest global event that has happened in the last 100 years and its consequences on the world and the economy – COVID-19.

European School of Economics Rome Campus students preformed brilliantly on this task and gave their personal input on how to best handle the COVID-19 crisis, from a managerial point of view guided by their professor John Wyse: crisis management and relevant multichannel communication strategies.